When you use hashtags on Twitter, you can significantly increase the chances of gaining more exposure for your brand.
However, you can also risk putting people off.
This is because there is an art to using hashtags, especially on Twitter, where hashtags first originated. With this in mind, we think it’s important to know how to use hashtags on Twitter correctly.
Just like Instagram, it’s important to use the correct hashtags that are currently popular (trending).
Again, they can be the difference between success and failure, so the more you know about how to use them, the better off you’ll be. Let’s talk about it.
What You Should Do
First, let’s talk about what you should do when it comes to using hashtags for your Twitter profile:
- Find Influencers to Partner With: influencers are a great way to bring more exposure to your brand, as well as visibility to your tweets. We recommend networking with influencers that are in your niche and industry – otherwise, you could just end up wasting your time. You also need to consider what hashtags you want to use when you partner with an influencer. Again, they need to be relevant to your niche or industry.
- Use a Twitter Growth Service: Turbocharge your hashtags by pairing it with an automation service.
- Give People a Reason: if you’re going to come up with a hashtag to represent your business, or choose a couple of relevant ones that you want to stick with, it’s important to give people a real reason to use them. Whether you do a promotion or a competition, your audience will respond a lot better to your use of hashtags if they think there is something in it for them as well.
- Do the Research: coming up with an ideal list of hashtags to use isn’t as easy as you may think. There is definitely a method to it, and this method involves research. Check out what hashtags are being used by the competition, or even just by people who are already talking about your brand. It’s also essential to check up on your hashtags every now and then to make sure they’re still relevant to your brand’s content.
- Set Your Expectations: using hashtags on Twitter is a great game, but it’s a long one. If you create your own hashtag or start to associate a few with your brand, don’t expect people to start using them immediately. It’s going to take a while to grow momentum around them, so patience is key.
- Make Them Memorable: there’s nothing more off-putting than a hashtag that is hard to read, or not spelled correctly. Make sure that your hashtags are simple, easy to understand, and always get the grammar right.
What You Shouldn’t Do
- Hashtag Too Much: there is such a thing as hashtagging too much. The general rule is to include one to two solid hashtags that represent your brand well per tweet. Remember, you don’t have that many characters to work with, so you have to make them all count.
- Use Caps Lock: unless you are abbreviating something, we don’t recommend ever using caps lock. It’s aggressive and makes it seem like you’re yelling. What’s more, you don’t have time to caps lock all your hashtags, anyway.
- Expect Your Brand to be a Hashtag: while there are some brand names out there that translate nicely into hashtags, you still have to be prepared not to experience the same smooth transition. If your brand name doesn’t look good as a hashtag, just create something that’s as close to it as possible.
- Neglect to Educate People: it’s vital that when you come up with your killer Twitter hashtags, that you don’t just leave it there. Just like the research you’ve done beforehand, you’ve got to do a bit of work after, too. This includes communicating with your followers why you’re using the hashtags, and why they would want to use it to represent your brand, too.
Final Thoughts on Twitter Hashtags
It’s not easy learning the ins and outs of using hashtags on Twitter. As you now know, Twitter is the OG when it comes to hashtags, so they’re still pretty important, even if you don’t need to use as many as you do on Instagram.
As long as you keep it short and sweet and follow our guidelines, you’ll be winning with your Twitter hashtag strategy in no time.